Live Brief · Call Prep

David
Amodio.

Engagement

AI & CTV Training

Date

Mon · May 4

Format

30 min · Zoom

Status

4 months in seat

▶ Framing

Meet him at
Amazon level.

David left Channel 4 in May 2024 for Amazon Ads, leading video sales across Northern Europe — Prime Video, Live Sports, Twitch. He rejoined Channel 4 in January 2026 as Head of Sales, a bigger role than before. He's been in seat ~4 months and is actively reshaping the team. He knows what AI-powered selling looks like from inside Amazon. Skip the basics.

01

Who you're meeting

DA

Channel 4

David Amodio

Head of Sales · Reports to CCO Rak Patel

Digital & Ad-tech CTV / Streaming Programmatic 18 yrs · C4 → Amazon → C4

Built C4's digital ad products including Europe's first broadcaster programmatic platform and C4's Advanced Data Suite. Spent 18 months at Amazon running video ad sales across Northern Europe. Came back to lead C4's commercial transformation under a new sales model. Highly technical, peer-level conversation — skip the basics.

02

30-min agenda

0:00

Open & reconnect

Acknowledge the new role. Ask how the first few months have felt coming back in this capacity after Amazon.

→

0:05

Discovery — team & gaps

Understand where the team is today on AI fluency and CTV selling. Where does he want them in 6 months?

→

0:15

Training overview

Walk through what you're offering. Anchor it to what you just heard. Keep it concise — he'll ask what he needs to know.

→

0:23

June dates — the ask

You'll be in London June 12–13. Propose those dates directly. Get a provisional hold before you hang up.

→

0:28

Next steps

Confirm dates, who else to loop in, any materials to send ahead.

→

03

Discovery questions

01

As you build the team you want — where are the biggest skills gaps right now, especially around AI tools and streaming?

02

You saw how Amazon embedded AI into video selling. What's the delta you're noticing in how the C4 team currently operates?

03

Who would you prioritize for this first — agency sales leads, specialists, the whole group?

04

What would success look like — what should they be able to do differently after the training?

04

Likely objections

Still getting my feet under me

That's exactly why now is the right time — you're defining what good looks like for this team. Better to set the baseline than fix it in 6 months.

Budget / need approval

Ask who else needs to be in the conversation — not whether it'll happen. Frame as investment in the new team structure.

Team already gets AI training

Ask what it covers. Position yours as CTV- and ad-sales-specific, not generic AI literacy.

Those dates don't work

Ask what does — keep the ask alive. The goal is to get on the calendar, not close everything today.

▶ 05 · The Ask

June 12–13
London.

"I'm going to be in London on June 12th and 13th and I'd love to run this in person with your team. Could either of those days work?"

Thursday

12

June

Friday

13

June